Why did Labour win the 1964 general election?

• Wilson's skilful election campaign. 
• Lack of spirit for the Conservatives since they were in power for 13 years. 
• Scandals tainted conservative integrity and competence. 
• Antiquated system of the Conservative party damaged the attempt at modernisation. 
• Unemployment reached 800,000 under the Conservative government. 
• Rejection from the EEC. 
• Labour party presented a more modern image. 
• Harold Wilson was more impressive in the public eye. 
• Satire influence.